The current Public Affairs Mission website isn't much help. The definition to be found there will become a teenager this coming November.
On June 15, 1995, Missouri Governor Mel Carnahan signed into law Senate Bill 340 which gave Missouri State University a statewide mission in Public Affairs. This mission defines a primary way in which a Missouri State education is different from that of other universities and one way by which we educate our students to imagine the future.As a public, comprehensive university system with a mission in Public Affairs, Missouri State University’s purpose is to develop educated persons while achieving five goals: democratizing society, incubating new ideas, imagining Missouri’s future, making Missouri’s future, and modeling ethical and effective behavior.
Much of the uncertainty is due to the lack of faculty buy-in which pervaded just about all of the previous University administration's initiatives. President Keiser was clear on why he saw the Public Affairs Mission as important, and on what he thought it should include. He just as clearly wanted individual academic units and individual faculty members to find and develop their own roles within the Public Affairs Mission. But the overall faculty morale on campus was not, shall we say, one of feeling empowered.
The first Assistant to the President for Public Affairs was Dr. Donald Landon. His track record as a well-respected department head gained the Public Affairs Mission instant credibility; his strenuous efforts to get faculty involved were largely responsible for whatever traction the Public Affairs Mission gained on campus. The second Assistant for Public Affairs was Dr. David Dixon. Not a well-known campus figure like his predecessor, his well developed relations with the local not-for-profits helped the University build bridges to the community at large. The third Assistant for Public Affairs was Dr. John Strong. Scion of a prominent donor family, he was a very junior associate professor when appointed. His charge was to serve as the "catalyst" which would make the Public Affairs Mission permeate the entire campus. Very little catalysis took place. The position was abolished and its holder returned to the ranks.
It was indeed time to break up the family. Unfortunately, there remains little or no active direction for the Public Affairs Mission. The Provost's recent tripartite reformulation of Public Affairs as "Community Engagement," "Cultural Competence," and "Ethical Leadership" is an appropriate starting point. Even so, much remains to be spelled out under each of the three rubrics. And that will require leadership. Neither the President nor the Provost should be expected to steer the Public Affairs Mission: they have more than enough to keep them busy with their day jobs. I'm not sure that the task requires an full-time administrator with a full-time administrator's salary. I am positive that the task is too much for a succession of annually appointed Public Affairs Fellows. Somebody at 901 South National is going to have to step up.
Unless the Public Affairs Mission is not provided with appropriate leadership, and soon, it will wither insensibly into a chain of conferences and photo ops and bilge. Old and comparatively jaded as I am, I would consider that a shame.
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